PureGusto Signature Great Taste Award Coffee

6-Time Great Taste Award Winner and Our No.1 Bestselling Coffee

Rich | Smooth | Full-Bodied | Aromatic | Beautifully Balanced

This is the coffee that carries our name, and for good reason.

PureGusto Signature is our flagship 100% Arabica blend and the coffee against which we measure everything else we roast. Created from five carefully selected single-origin Arabica coffees, it delivers the balance every great house coffee needs: rich enough to make an exceptional espresso, smooth enough to drink black and full-bodied enough to shine through milk.

The blend brings together premium Arabica coffees from Ethiopia, Brazil, Colombia, Guatemala and Costa Rica, carefully balanced to create a sophisticated cup with wonderful aroma, natural sweetness, satisfying body and a long, smooth finish.

It is approachable without being ordinary and complex without becoming challenging.

That combination has made Signature our No.1 bestselling coffee and earned it an outstanding six Great Taste Awards.

The PureGusto House Signature

Every coffee roaster needs a blend that represents what they believe great everyday coffee should taste like.

For us, this is it.

Signature has been developed to offer the consistency and versatility demanded by professional coffee service while retaining enough character to satisfy customers who genuinely care about what is in their cup.

Expect a rich aroma as soon as the coffee begins to grind, followed by a beautifully developed espresso with a dark, persistent crema, rounded body and smooth finish.

There is plenty of depth, but without excessive bitterness or an aggressive dark roast character.

The result is the kind of coffee customers can enjoy every day and still look forward to the next cup.

What Does PureGusto Signature Taste Like?

Signature is built around richness, smoothness and balance.

Aroma:
Deep and inviting with the rich roasted fragrance of freshly ground Arabica coffee.

First Sip:
Full and rounded, immediately delivering satisfying coffee intensity without harshness.

Body:
Rich and substantial with a smooth mouthfeel and excellent presence in the cup.

Flavour:
A sophisticated balance of natural sweetness, rounded roast character and subtle origin complexity.

Crema:
Dark, thick and persistent, creating an attractive espresso with excellent visual appeal.

Finish:
Long, clean and smooth, leaving a satisfying richness on the palate without excessive bitterness.

Coffee Profile

100% Arabica | Rich | Smooth | Aromatic | Full-Bodied

Origins: Ethiopia, Brazil, Colombia, Guatemala & Costa Rica
Roast: Developed for Balance & Versatility
Body: Rich & Rounded
Acidity: Balanced
Sweetness: Smooth & Natural
Crema: Dark & Persistent
Finish: Long & Smooth

Five Origins. One Signature Blend.

Creating an exceptional blend is about more than combining good coffee beans.

Each origin needs to contribute something to the final cup while working harmoniously with the others.

Signature combines carefully selected Arabica coffees from:

• Ethiopia
• Brazil
• Colombia
• Guatemala
• Costa Rica

Together they create a coffee with greater balance and versatility than any single characteristic dominating the cup.

This careful blending is what allows Signature to perform so successfully across espresso, milk-based drinks and longer coffees.

6-Time Great Taste Award Winner

Signature has now achieved six Great Taste Awards, providing repeated independent recognition of the quality we have always demanded from our flagship blend.

For the customer, those awards provide reassurance that the coffee in the bag has been recognised for the thing that ultimately matters most:

How good it tastes in the cup.

For cafes, restaurants and hospitality businesses, the awards also provide a compelling story to put behind your house coffee.

Instead of simply serving coffee, you can offer customers a six-time Great Taste Award-winning 100% Arabica blend.

PureGusto's No.1 Bestselling Coffee

Awards tell one side of the story. Our customers tell another.

Signature is our No.1 bestselling coffee, trusted by businesses and coffee drinkers looking for a dependable premium coffee that performs cup after cup.

Its popularity comes from its balance.

It has enough body and intensity for customers who want a proper coffee, but retains the smoothness and accessibility needed from an everyday house blend.

For professional operators, that broad customer appeal makes Signature an excellent choice for building an entire coffee menu around one exceptional blend.

Exceptional as Espresso

Signature produces exactly what we want to see from a premium espresso.

A rich aroma. A dark, thick crema. Excellent body. Plenty of flavour.

The 100% Arabica composition delivers intensity without relying on excessive bitterness, creating an espresso that is satisfying on its own while also providing the foundation for the rest of the coffee menu.

Made for Milk

A great commercial coffee needs to perform through milk, and this is one of Signature's greatest strengths.

Its body and depth remain present when combined with steamed milk, while the smoother characteristics of the Arabica blend become even more rounded and approachable.

It makes an excellent:

• Flat White
• Cappuccino
• Cafe Latte
• Cortado
• Macchiato
• Mocha

Whether customers prefer a small, coffee-forward flat white or a longer creamy latte, Signature provides the dependable flavour foundation needed for a consistently enjoyable drink.

Excellent Black

Without milk, the balance of the five origins becomes more apparent.

Serve Signature as an Americano to open the cup and reveal more of its aromatic character, or prepare it through filter or cafetiere for a smooth and satisfying longer coffee.

Its versatility means you do not need one coffee for espresso and another for customers who prefer a longer black drink.

One blend. An entire coffee menu.

Convection Roasted in the UK

Exceptional green coffee can only fulfil its potential when it is roasted correctly.

PureGusto Signature is convection roasted here in the UK, using controlled hot air circulated around the coffee beans to produce an exceptionally even roast.

Unlike roasting methods that rely heavily on direct contact with heated surfaces, convection roasting allows us to develop the coffee progressively and consistently.

For Signature, that means developing the richness and body required for espresso while protecting the smoothness and complexity of the Arabica coffees.

The result is a more even roast with the balanced, smooth character that has become the hallmark of our flagship blend.

The Perfect Professional House Coffee

Signature was made for coffee businesses.

Its combination of broad customer appeal, 100% Arabica quality, award-winning credentials and versatility makes it an outstanding choice for cafes, restaurants, hotels, offices and hospitality venues looking for one dependable premium coffee.

It performs across the menu and provides staff with a coffee that is easy to work with while giving customers a product with genuine provenance and award-winning credentials.

For businesses wanting to elevate their coffee offering without moving towards an overly challenging speciality profile, Signature occupies the sweet spot.

Premium enough to impress. Approachable enough to become a favourite.

Available Whole Bean or Ground

PureGusto Signature is available to suit your preferred brewing method.

Choose from:

• Whole Coffee Beans
• Espresso Ground
• Filter Ground
• Cafetiere Ground

Whole beans are ideal for espresso machines and bean to cup equipment, while our freshly ground options allow you to select a grind suited to your preferred preparation method.

Why Choose PureGusto Signature?

• 6-Time Great Taste Award Winner
• PureGusto's No.1 Bestselling Coffee
• Premium 100% Arabica Blend
• Five carefully selected coffee origins
• Rich, smooth and full-bodied character
• Dark, persistent espresso crema
• Excellent black or with milk
• Highly versatile across different brewing methods
• Convection roasted in the UK
• Available whole bean or freshly ground
• Vegan and vegetarian suitable
• Biodegradable packaging
• Professional 6 x 1kg case

Our Recommended Serve

The Signature Flat White

Extract a rich double espresso and combine with finely textured steamed milk.

The shorter milk ratio allows Signature's body and coffee intensity to remain prominent while the milk enhances its natural smoothness and sweetness.

You get everything that makes this blend so popular in one cup: rich espresso, silky texture, excellent balance and a beautifully smooth finish.

PureGusto Signature

Six Great Taste Awards. Five origins. 100% Arabica. One Signature coffee.

Signature represents what we believe an exceptional everyday coffee should be.

Carefully selected Arabica beans, intelligent blending and precision convection roasting come together to create a coffee with the richness demanded by espresso, the smoothness required for milk and the balance needed to keep customers coming back for another cup.

It is our flagship blend.

It is our bestselling coffee.

And it has six Great Taste Awards to its name.